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7 million appointments per year and it still continue to be running successfully with Practo Technologies Pvt. Ltd. [Case Study]

Some incidents motivate you and some incidents create stories of motivation. Sometimes these stories of hardships lead to great innovations and experiments and same happened somewhere in 2008 in Bangaluru by 2 young engineering minds Abinav Lall(CTO) and shashank ND(CEO). The duo founded the company ‘Practo’ while they are still students of at computer engineering at National Institute of technology, Karnataka.


According to Shashank the sharp focus on product quality and sheer dedication support from all has made it what it is. Approx everyday thousands of people struggle to get a better health. But with Practo they want to change the whole scenario. With Practo they start with helping find best doctors and inculcates into a single intelligent amount. We believe values are more important than rules. And at Practo the rules are not just principles these are values that will never be overpowering.

It initially started as pure startups but with hard work it has now crossed all numbers by reaching to the world’s second largest start up and it is even the largest online clinic management software provider in Singapore. Practo Ray has 10,000+ doctors on the system. Over around 10 million patients on records which keep the capacity of doubling every year and over 7 million appointments are made every year. has over 1, 00,000 doctors listed from over 310 Indians towns and cities to spread their mankind. As we have seen earlier and also reading through newspaper and television that hospitals in India have been reluctant and ignorant with their working and sharing of any customer details or medical records with the patients itself. Under such circumstances there was a call for a technology that could change such instances with its digital advanced technology. Practo being a technology has faced all barriers starting from irregular internet connectivity and psychological barrier to communication through computer by doctors. Recognizing the need of the increasing mobile marketing trends and various other digital marketing trends Practo developed a mobile tablet for health professionals.

From the journey of startups to great entrepreneurs the duo faced various challenges in life and learned great lessons when it comes to business.

  • Don’t ever think of quitting.
  • They learnt that one should always think of a long term business.
  • Always keep your investors interested, updated and progressive with your work.
  • The best part to continue with a business is great team work, co-operation and coordination among all.

The real aim and focus of Practo is to be the one stop destination for any kind of problems. They want to tackle each and every problem that come their way and breaking all the shackles and leading a global center for increasing awareness amongst patients and also by helping the healthcare ecosystems. Practo wants to increase itself not only domestically but internationally as well. It started its space in Singapore around 18 months ago. And now they want to further expand their business to some of the other countries abroad by entering into the lanes of Philippines, Malaysia, and Middle East.

This was a story of Abhinav and Shashank. This is the story of their aspirations and their goals which they have achieved with great confidence and spirit. These two started off on a very small note as purely startups and now have reached among the top Multinationals. These two entrepreneurs utilized every aspect of technology and converted it into their strength. This shows that technology in any stream be it digital marketing, mobile app development, software technology etc can act upon your credentials to get the ball in your court. These kinds of stories are inspirational as well as create zeal in you to achieve your goals with complete dedication.

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