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Unit of Nakshtra Educational Society

About

Electronic Commerce Marketing is also known as E-commerce. This Marketing is done over digital gadgets via internet or any other networks. This is a very effective way of doing a business. At NIEC you will learn the E-commerce strategies including SEO, content marketing, social media marketing, and email marketing etc.

Benefits

  • Establishing Online Presence
  • Attracting new consumers
  • Cost effective
  • Brand awareness
  • Better understanding of consumers

Course Curriculum

  • What is E- commerce?
  • Top E- commerce websites around the world & it's scenario in India
  • Difference between E- commerce software and Shopping Cart software
  • Payment Gateways, Merchant Accounts & Logistics for physical goods.
  • Integrating and setting up an E- commerce store on WordPress.
  • Affiliate Marketing by promoting products which looks like an E- commerce store.
  • Case studies on E- commerce websites.
  • How to do Google Product Listing Ads (PLA) for E- commerce websites.
  • How to do SEO for an E- commerce website.

E-Commerce Marketing

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