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Unit of Nakshtra Educational Society

Fundamentals of Digital Marketing


Digital Marketing is the process of marketing over the internet through digital devices. Current marketing is totally dependent on digital media for marketing research, data analytics, and content management irrespective of the type of industry.

As the market is growing day by day new opportunities are being created to build in the new marketing strategies and technical knowledge among the industry experts.


The use and importance of Digital Marketing courses.

  • Understanding the scope in the Digital Marketing Sector and brief information on each related module, with information about job opportunities.
  • Knowledge on starting your own business many entrepreneurs have succeeded using these skills of Digital Marketing.
  • Certification shows your knowledge and skills which you claimed to have and provide advantage over those who don’t have a professional certificate.

Course Curriculum

  • What is marketing?
  • What is Digital Marketing?
  • Understanding the Marketing Process
  • Why Digital Marketing Wins Over traditional Marketing?
  • Understanding Digital Marketing Process
  • Increasing Visibility
  • Visitors Engagement
  • Bringing Targeted Traffic
  • Converting Traffic into Leads
  • Retention
  • Performance Evaluation
  • Getting professional certificates will boost your career and confidence, which will be achieved by acquiring knowledge and skills from digital marketing.

Fundamentals of Digital Marketing

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© Copyright 2016 Nakshtra Institute Of E-Commerce

NIEC- Institute of Digital Marketing & E-Commerce
E-113 Sector 6
Uttar Pradesh 201301
Phone: +91 989 178 8811