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Unit of Nakshtra Educational Society


PPC or pay-per-click is internet marketing model where the fee is paid by the advertisers each time the advertisement is clicked. Basically, it is a way of attracting visitors to your site. Advertising through a Search engine is one of the most popular forms of PPC.

Here, in NIEC Google certified trainers will provide you the training and will help you to enhance your skills to earn money via Internet Marketing through Pay-Per-Click.


  • Cost effective -You only have to pay when a user visits your website, it is optional for you to spend as much or as little as you want.
  • Targeted Audience - On the basis of location, language, and device you can choose your genuine audience.
  • Measurable - To measure the effectiveness Pay-Per-Click can be configured carefully. You can also measure the return on your investment.
  • Customizable - While running your campaigns, you can make some adjustments to improve your work accordingly.
  • Fast - You will analyze the effect of PPC efforts immediately. While search engine optimization (SEO) takes months to make some difference on the number of visitors.


  • Fundamentals of Google AdWords
  • Understanding Advertising Goals
  • Keyword research
  • Types of Compaign
  • Creating campaigns, ad groups and ad copies
  • Bidding Strategy
  • Campaign Optimization
  • Campaign reporting
  • Quality Score and how to improve it.
  • Billing & Accounts
  • Search Advertising Module
  • Display Advertising Module
  • Video Advertising Module
  • Mobile Advertising Module
  • Shopping Advertising Module
  • Keyword Planning for Paid Marketing
  • On page Optimization for Paid Marketing
  • Landing Page Creation
  • Ad Making Strategies
  • Geo targeting of Ads
  • Bidding
  • Campaign Designing
  • Conversion Tracking
  • Conversion Optimization
  • Learn Re-Marketing Concept
  • How to add negative keywords
  • Ad Extension: Site links, Call, Location, Callout etc.

Google Ad words

Want to expertise with Google Adword.

kindly, Fill this form, our expert will call you and they will solve your queries regarding this course with very short time.

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© Copyright 2016 Nakshtra Institute Of E-Commerce

NIEC- Institute of Digital Marketing & E-Commerce
E-113 Sector 6
Uttar Pradesh 201301
Phone: +91 989 178 8811