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Unit of Nakshtra Educational Society


A web analytics service offered by Google which tracks and reports website traffic is Google Analytics. This service was launched by Google in November 2005 after the acquisition of Urchin. The most widely used web analytics service on the internet is Google Analytics. In NIEC you will be provided with the knowledge of Google Analytics features including data visualization, analysis of subsets, and custom reports, etc.


  • Enables you to track the productivity of Social engagement
  • Helps you in measuring the mobile browsing impact of your website
  • Measure the conversion rate of the website
  • Helps in measuring the content performance
  • Measure the performance of your advertisement
  • Evaluates the traffic on your website

Course Curriculum

  • Introducing Google Analyticss
  • The Google Analytics layout
  • Basic Campaign and Conversion Tracking
  • Data Collection and Processing
  • Advanced Marketing Tools

Google Analytics

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© Copyright 2016 Nakshtra Institute Of E-Commerce

NIEC- Institute of Digital Marketing & E-Commerce
E-113 Sector 6
Uttar Pradesh 201301
Phone: +91 989 178 8811