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Unit of Nakshtra Educational Society


Lead generation is an important part of every business marketing strategy. Lead generation does not use any digital channels with the changes due to new online social techniques. The new ways are being developed by the marketers to reach the consumers including mass advertisement and Email blasts. In NIEC you will be provided with the knowledge on strategies which marketers are using these days to build relationship with buyers.


  • Time saving on employee management
  • Targeted traffic
  • No need of creating a business unit with its own processes
  • Less human dependency
  • Pay per result
  • An increased focus on closing sales

Course Curriculum

  • Publishing engaging content
  • Creating compelling offers and calls to action
  • Optimizing landing pages
  • Developing databases
  • Making the purchase process clear and simple
  • Monitoring social channels
  • Measuring results

Lead Generation

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© Copyright 2016 Nakshtra Institute Of E-Commerce

NIEC- Institute of Digital Marketing & E-Commerce
E-113 Sector 6
Uttar Pradesh 201301
Phone: +91 989 178 8811