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Unit of Nakshtra Educational Society


Mobile devices have become an important part of our lives. To accomplish any task today mobile is the necessity. Mobile marketing is the kind of marketing which is done with or without the use of a Smartphone. This technique is used to inform and update consumers with the information of products and services of the brand for publicity. Various mobile marketing examples are there which are working in collaboration. Join NIEC to learn the strategies of promoting your products, services or Brands by learning Mobile Marketing with Google certified experts and expand capabilities of mobile devices to enable new types of interactive marketing by new mobile marketing channels including Location based service, GPS messaging etc.


There are various Mobile Marketing benefits that companies avail to get the better result through marketing:

  • Mobility reaches ability
  • Effective response rate
  • Tracking user response
  • Simpler content for various mobile platforms
  • Helps in drawing out cost effective content for mobile devices like images, short video, GIF file etc.

Course Curriculum

  • Understanding Mobile Devices
  • Fundamentals of Mobile Marketing
  • Key industry terminology
  • Creating a mobile website through WordPress
  • Using tools to create mobile websites
  • Advertising on mobile (App & Web)
  • Content Marketing on mobile
  • Mobile's strategy-segmentations option targeting and differentiation
  • SMS marketing
  • Creating mobile application
  • Uploading mobile app in Android and IOS

Mobile marketing

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© Copyright 2016 Nakshtra Institute Of E-Commerce

NIEC- Institute of Digital Marketing & E-Commerce
E-113 Sector 6
Uttar Pradesh 201301
Phone: +91 989 178 8811