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Unit of Nakshtra Educational Society

Social Media for Business


Social media improvement plays a very important role in the success of an internet site. Social Media for Business is a short course designed to enable you to use social media platforms such as Twitter and LinkedIn to fulfill your business requirements. It will cover both social media optimization and social media marketing. Learn how to run paid campaigns on social media like Facebook, Twitter, LinkedIn, Instagram, etc.

By using most appropriate social media platforms, in the most appropriate ways for your particular needs, the course will help you to enhance:
  • business processes
  • communication, collaboration, and engagement
  • innovation and growth


This course is beneficial for all Job Seekers/Fresher’s, Working Professionals, Start-Ups, Entrepreneurs, and Organizations.

  • 100% Job oriented Course
  • Learn Social Media Strategies for Marketing.
  • Bring awareness to the people
  • Build client Relationships
  • Bring additional genuine traffic to your website
  • Advertising for services and product
  • Cost effective in compared to different mediums
  • Creates credibility and trust online
  • Opportunity to address your company's specific social media challenges
  • Tools and techniques to enable you to plan, manage and optimize your company's social media presence
  • Expertise to plan, implements, analyzes and maximizes the benefits of your company's social media use

Who can join?

CEOs, COOs, product and project managers, heads of communications and marketing, team leaders and managers, internal communications specialists, start-ups, entrepreneurs and the like.

The course is for people running or leading medium-sized business units with the interest of promoting their brand via social media, tools, and platforms for their growth, knowledge management, and innovation.

Course Curriculum

  • Definition of social media
  • Types of social media
  • Key terms to understand
  • Basic knowledge of keywords
  • How Social Media influences the audience
  • Understanding of types of campaign.
  • How Social Media is affecting Google Search
  • How to choose the right social media?
  • Developing unique content, positioning and voice
  • How to generate Word of mouth?
  • Integrating social media into your website and blogs
  • Using Twitter
  • Using LinkedIn
  • Using Facebook
  • Using Google Buzz
  • Google Plus
  • Do’s and Don’ts of Social Networking
  • Video optimization
  • RSS feed optimization
  • Wikis
  • Blog / Micro-Blog
  • Bookmarking
  • Power Point Presentation
  • Photo sharing
  • Forum and Online Communities
  • Article creation & Submission
  • Content sharing
  • Linking all Social Media Accounts
  • Optimizing Social Media content for Search Engine
  • Link wheel creation
  • Cleaning negative result using SEO
  • Measuring SM and ROI
  • Case study

Social Media for Business

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© Copyright 2016 Nakshtra Institute Of E-Commerce

NIEC- Institute of Digital Marketing & E-Commerce
E-113 Sector 6
Uttar Pradesh 201301
Phone: +91 989 178 8811